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  • Writer's pictureWill Hedrick

Rob Horton joins The Hedrick Project as Vice-Chair


We are excited to welcome Rob Horton to The Hedrick Project Board!


Rob currently serves as the Chief Marketing and Communication Officer at Charlotte Regional Business Alliance. Rob joined the Charlotte Regional Business Alliance in April 2019 as the organization’s first Chief Marketing and Communications Officer. The role was created after the merger of the Charlotte Chamber and Charlotte Regional Partnership to build a cohesive marketing and communications strategy that strongly positions the region and the organization’s new mission.


Prior to joining the CLT Alliance, Rob was the Vice-President/Director of Client Engagement at Wray Ward, a strategic communications agency headquartered in Charlotte. In this role, Rob brought his significant client relations experience to the agency resulting $5M gross income growth and new clientele including a top national decorative plumbing brand.


Rob began his career at Nestle in 1989, starting as a management trainee, and later would serve as the lead of Marketing division for Nestle USA’s largest brand, Stouffer Entrees. Throughout his successful senior marketing career, he has worked with top consumer brands like Coca-Cola, Glidden, PPG, and Liquid Nails.


He has served on several non-profit boards in his career including the Blumenthal Performing Arts Marketing Committee in Charlotte and Beaumont School and Ronald McDonald House in Cleveland.


He earned his Bachelor of Science in Business Administration with a concentration in Marketing from John Carroll University and has an MBA in Finance and Organizational Behavior from Case Western Reserve University.


Rob is a proud dad of three adult children.


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